At Cargoo marketing plays an out most important role and is about creating awareness and understanding of how our products and solution can satisfy the need of our target audience and users. We’re looking for an experienced, versatile and hands on marketeer who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while building and managing a team. As this is a to build assignment, the candidate should be equally proficient with day-to-day marketing activities (field and digital) and long-term strategizing, and strive under tight deadlines to meet the company’s changing needs.
Objectives of this role
The position requires a strong collaboration with the sales leadership to develop the best plan to create an effective marketing and awareness strategy and plan
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Underlining again, this is a role that requires a hands-on approach and willingness in the beginning to execute tasks as individual contributor and as the company grows, will require to hire additional head count to support the strategy and marketing tasks.
Responsibilities
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Required skills and qualifications
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools (Hubspot)
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Strong English language skills, any further language is a benefit (German, Spanish, French)
- Experience with hyper growth mode technology companies
